Statistics tool tracks the following information about
visitor activity (usage) on your site: files,
response codes, unique
search strings, sites, unique
URLs, unique user agents, usernames
- Files: The number of files that have been
requested (downloaded) from your site during the report period.
Websites contain a collection of computer files, which are sent by a
remote computer (Web server) to the client (Web browser) as the
client requests them. Files (the outgoing response to a request)
include all viable Web file formats, such as HTML files (.html),
graphics files (.gif, .jpg or .png), Adobe Acrobat files (.pdf),
Macromedia Flash files (.swf), Microsoft Word files (.doc) ASP files
The relationship between hits and files
can be thought of as incoming requests and outgoing
- Hits: The total number of requests that were made
to the site during the report period.
Any request made to the Web server is logged as a hit. The request
can be for files, such as an HTML page, graphic image, audio file or
CGI script, or for queries made by search engine spiders.
- KBytes: The amount of data in kilobytes (KB) sent
out by the server during the report period.
Though not exact, this figure is a fairly accurate representation of
the amount of outgoing traffic the server had.
Note: 1 KB = 1,024 bytes, not 1,000 bytes.
- Pages (Also called Page Views): The
number of pages viewed during the report period.
Hypertext mark-up files (.html or .htm) and files that generate HTML
documents (for example, .asp .cgi). are considered pages, with the
definition of a page varying by server. PowWeb's servers define as a
page any file with one of the following extensions:
( * represents any character)
Some people consider the pages total to be the number of pure hits.
In other words, it is a truer indication of the traffic your site
- Referrers: The record of the URLs from which a
request was made during the report period.
Example: A user follows a link on www.websiteA.com
to your site. The URL of the linking page (www.websiteA.com) is the
referring URL or referrer.
- Search Strings: The record of all unique search
strings obtained from the end of the referrer
URLs during the report period.
Search strings are the words entered by users into a search engine
or directory to locate information.
- Sites: The record of all unique IP addresses that
made requests to the Website during the report period.
The Internet is a network of computers that can share files with one
another via a common protocol. Each computer on the network has a
unique IP (Internet Protocol) address, which identifies that
computer and differentiates it from other computers on the network.
Each request made to the server comes from a unique IP address or
Note: The number of sites does not represent the
number of individual users or individual computers accessing the
Website. Due to factors, such as multiple people working on the same
network, it is impossible to determine a unique visitor total using
only logs and HTTP protocol. Still, this number can be used as a
Example: Private networks connecting to the
Internet via a router use a single IP address (the router IP
address) for security purposes, so one site can represent multiple
- URLs: The number of unique URLs at your site
accessed during the report period.
The Uniform Resource Locator (URL) or Web address identifies the
location of a file on the Internet, such as a Web page or an image
on the page. The information is sent to the Web server whenever a
user follows a link on a Web page or types a URL directly into the
address bar of the Web browser.
- User Agents: The record of the unique programs
and devices used to access your site.
User agents include:
- Web browsers, such as Internet Explorer and Mozilla Firefox
- Search engine spiders, such as those from Yahoo! and Google
- Download managers
- Text-to-speech and similar readers
- Usernames: The record of usernames that accessed
your site during the report period.
Log files record access by authorized users (any user with access to
password-protected Web resources, such as site members or
- Visits (Also called Sessions): An
attempt to measure the number of times visitors go to a Website
during the report period.
As page requests are made to the Web server
from sites, the server records the IP address and the time which
elapses between requests from that IP address. If the time between
requests exceeds 30 minutes, PowWeb Web servers record a new visit
for that site.
Example: Someone visits a page at your site at 1:00
p.m. and then requests another page at 3:00 p.m. The server records
Note: Due to the limitation of the HTTP protocol
and other factors, the number of visits should not be taken as
absolutely accurate. Rather, it should be considered a very close