Useful Charts and Graphs from the WDR 2002

Figure 10.3 - Media penetration rates by region and by OECD compared with non-OECD countries

Broadening the media’s reach Access to the media, and being able to provide a diversity of views through the media, holds enormous potential for supporting integrated and inclusive markets. But the reach of newspapers, television, and radio varies tremendously, with wealth a clear determinant of media penetration. Both GNP per capita and literacy are lower in Ecuador than in the former Yugoslav Republic of Macedonia, but newspaper circulation is more than three times greater in Ecuador. Not surprisingly, radio receiver penetration is higher than other media penetration in all regions, and radio is the primary medium for reaching citizens in many developing countries. The difference between the reach of radio and the reach of other media is far greater in developing than in industrial countries. - WDR 2002, pages 190-191